Ready to take your sportfishing up a notch? Xtratuf's 6" Ankle Deck Boots are the boots to get you there. You've probably been struggling to move quickly around the deck of your boat in tall rubber...
With over 2,300 five-star reviews (and counting) this fan favorite is what we’re best known for. The Bamboo Lightweight Hoodie is an ultra-lightweight layer built for long days on the water—equippe...
Bosley is the late, great dog-of-goodr legend who passed away at the young age of 91.
Non-slip
No bounce
Polarized
Non-Reflective Lenses
For Regular Heads
Best for Road, Trail, or Taco Runs
An active sneaker with enough cushion and bounce to keep up with you.
Translation: Named after a river located in Hilo on the Big Island of Hawai‘i.
(wye-loo-koo)
Inspired by strolls along the ...
Meet the OG shirt that put us on the map. Tired of heavy, sticky, overbuilt “performance” clothing, we hunted down the perfect lightweight fabric—crafted from bamboo—and built our first insanely s...
Our Flex fabric is a glimpse into the future. Its luxurious weight and softness will blow your mind, while offering top-notch performance features such as regulating temperature, UPF 50 protection,...
GOODR IS PROUD TO SUPPORT THE NATIONAL PARK FOUNDATION
Introducing our new line of National Park Sunglasses, featuring FOUR BEAUTIFUL NEW PARKS!!! goodr is proud to support the the National Park Fo...
Sun Bum SPF 30 Premium Moisturizing Sunscreen Spray will protect you from harmful UVA/UVB rays while enriching your skin with vitamin E, an antioxidant that helps to neutralize free radicals, which...
Mythical beast, Real UV400 Protection. Classic shape with new levels of style and performance.
Non-slip
No bounce
Polarized
Mirrored Reflective Lenses
For Regular Heads
Best for Road, Trail, or Ta...
Did you know the first female aviator wrote a book called “How To Ghost At Mach Speed"? That's right, Amelia’s main impetus for learning how to fly was to get away from insecure dudes cramping her ...
These are! Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ tail down a mountain trail or drinki...
The versatile Breeze Short is so lightweight and soft next-to-skin that you will hardly know it's there.
6 inch inseam
Breathable, ultra-light and moisture wicking
Bamboo lined pockets for ultima...
Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
We use speci...
When you wear these all black Mach G sunglasses, you don't just join an elite sky force. You also earn the title Basic Bitch. That’s right. You heard us. BASIC BITCH: Badass Aviator Speeding Into C...
Redesigned for a modern look and feel, the Motion Tee combines the buttery-soft comfort of bamboo with plenty of stretch to keep you moving. Your everyday, active tee just got a refreshing upgrade....
Our best-selling, essential beach sandal made with cushioned, water-resistant sandal materials that will make your feet feel like they're in the islands.
In Hawai‘i, ‘ohana isn’t just immediate fam...
These MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on trad...
How does it feel to lay in the bed in any orientation you want and not have your feet hang dangerously off of the edge, completely vulnerable to the monsters hiding under there?! How does it feel t...
Golf is fun! Why does it have to be so serious? Lighten up! For that reason, we have dubbed our golf-specific lens “Flamingo Eye™ Technology.” All the HD contrast and performance without any of the...
