Ready to take your sportfishing up a notch? Xtratuf's 6" Ankle Deck Boots are the boots to get you there. You've probably been struggling to move quickly around the deck of your boat in tall rubber...
Bosley is the late, great dog-of-goodr legend who passed away at the young age of 91.
Non-slip
No bounce
Polarized
Non-Reflective Lenses
For Regular Heads
Best for Road, Trail, or Taco Runs
Meet the OG shirt that put us on the map. Tired of heavy, sticky, overbuilt “performance” clothing, we hunted down the perfect lightweight fabric—crafted from bamboo—and built our first insanely s...
Did you know the first female aviator wrote a book called “How To Ghost At Mach Speed"? That's right, Amelia’s main impetus for learning how to fly was to get away from insecure dudes cramping her ...
GOODR IS PROUD TO SUPPORT THE NATIONAL PARK FOUNDATION
Introducing our new line of National Park Sunglasses, featuring FOUR BEAUTIFUL NEW PARKS!!! goodr is proud to support the the National Park Fo...
This technical hat was built for on-the-water comfort, engineered from a quick-dry nylon fabric. A structured 5-panel design holds its shape, while the adjustable closure makes sure you don’t lose ...
The best-selling breeze short deserved a place in your little's wardrobe! Our new Youth Breeze Short is constructed from our lightweight, breathable and moisture-wicking Breeze material and ready ...
These are! Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ tail down a mountain trail or drinki...
Hear us out. Your next favorite short? Could be made from coconuts. The Utility Short II is the ultimate hybrid short—with classic chino styling and a unique, quick-dry stretch fabric made from rec...
Sun Bum SPF 30 Premium Moisturizing Sunscreen Spray will protect you from harmful UVA/UVB rays while enriching your skin with vitamin E, an antioxidant that helps to neutralize free radicals, which...
Our everyday sandal built with waterproof leather and stitching inspired by the winds of Hawai‘i.
The Tuahine is the ideal all-day leather sandal. Crafted with waterproof, full-grain leather and st...
The versatile Breeze Short is so lightweight and soft next-to-skin that you will hardly know it's there.
6 inch inseam
Breathable, ultra-light and moisture wicking
Bamboo lined pockets for ultima...
Mythical beast, Real UV400 Protection. Classic shape with new levels of style and performance.
Non-slip
No bounce
Polarized
Mirrored Reflective Lenses
For Regular Heads
Best for Road, Trail, or Ta...
Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
We use speci...
How does it feel to lay in the bed in any orientation you want and not have your feet hang dangerously off of the edge, completely vulnerable to the monsters hiding under there?! How does it feel t...
Light, airy, and packed with stretch, our Breeze Collection delivers performance-level comfort and casual, everyday style. The Breeze Pant is a longtime bestseller thanks to the featherweight feel...
When you wear these all black Mach G sunglasses, you don't just join an elite sky force. You also earn the title Basic Bitch. That’s right. You heard us. BASIC BITCH: Badass Aviator Speeding Into C...
Our best-selling, essential beach sandal made with cushioned, water-resistant sandal materials that will make your feet feel like they're in the islands.
In Hawai‘i, ‘ohana isn’t just immediate fam...
Redesigned for a modern look and feel, the Motion Tee combines the buttery-soft comfort of bamboo with plenty of stretch to keep you moving. Your everyday, active tee just got a refreshing upgrade....
Leave ‘em shook with the ‘Tiger Mark’ sunglasses, a member of our ‘H Series’ line. These sturdy, spring-hinged shades bear a wild seduction—there’s an untamed sex appeal to the brown tortoise fram...
