Pro tip: forget sucking oxygen at some aid station, that's for losers and weaklings. Instead, try silver spray paint while rocking these gray and chrome shades. You may not receive the same benefit...
You read that correctly. We are encouraging you to drink some of that sweet amber liquor with the Prince of Darkness. Don’t let Satan’s reputation (or love of ironic eternal punishments) scare you ...
Moku Pae
Translation: Boat, to come ashore
Engineered to perform both on and off the water, Moku Pae is quick-drying, breathable, and ultra-grippy.
Built for ocean adventures, our Moku Pae brings ...
Suit up, fly high, and rule the skies with Call Me Tarmac Daddy. Our over-the-top aviator style frames will have heads turning, and the refreshed colorway will keep you looking sharp, sharp, ...
Relax all day under the cool shade of our all new kayak Bimini. UPF 50+ fabric and sophisticated articulation feature provide sun and rain protection no matter the time of day. Customize your setup...
This ice pack is filled to the brim with science, dialed in to the most effective temperature to maximize the ice retention of any cooler, with a durable design that is break-resistant.
The custo...
The Gear Keeper easily attaches to your vest, PFD, belt loops, or anywhere on your kayak. It has a retractable leash so you can have your gear nearby when you need it and out of the way when you do...
GOODR + AVIATORS = MACH Gs
Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from thos...
Adapt is built with the highly innovative bio-based “Phase Change” fabric that intelligently reacts to changes in body temperature with dynamic cooling and warming. Phase Change technology re...
Introduced in 1989 the "Original" AFTCO fishing short has been the choice of serious fishermen nation-wide. These AFTCO shorts for kids are constructed of Dupont Supplex 3-ply nylon and has been t...
AO Coolers Hybrid Series is Rugged & Durable, yet lightweight
NEW Easy Access YKK Water Resistant Zipper Opening
Exterior made with 1200-dim welded TPU to withstand the outdoor elements
Featur...
These shades were designed to look good and fit comfortably on your face whether you’re haulin’ tail up a mountain trail or drinking beers in a Mexican cantina.
Non-slip
No bounce
Polarized
Mirror...
Get ready to turn up the heat wherever you go with ‘Volcano Jack,’ cuz we cranked this design to friggin’ 11. Really, “go bold or go home” was pretty much our guiding principle here. We started wit...
GOODR IS PROUD TO SUPPORT THE NATIONAL PARK FOUNDATION
Introducing our new line of National Park Sunglasses, featuring FOUR BEAUTIFUL NEW PARKS!!! goodr is proud to support the the National Park Fo...
Vision
Lightweight, scratch-resistant Techlite™ polarized glass lenses cut glare
ChromaPop+™ lenses are polarized to cut glare, and they enhance contrast and natural color to make the details pop...
You're a pro at adapting to your changing environment and so are these Smith Barra sunglasses. This pair moves easily between a long morning on the water to an afternoon in town. Slim side shield...
