New Arrivals

New Arrivals


New arrivals for every adventure.
Regular price $28.00
Sale price $28.00
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Why we built this… A longtime fan favorite, our classic Wave Trucker hat now comes in kid-friendly sizing. Outfitted with a highly breathable mesh back, structured 6-panel design, and our signatur...
Regular price $44.00
Sale price $44.00
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Super soft and super stretchy, the Bamboo Shade Long Sleeve isn’t just for grownups—we make ‘em for kids, too. This top will keep them cool and comfy all day long, and thanks to an impressive UPF 5...
Regular price $70.00
Sale price $70.00
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Style: FS101201 Strap Type: Clip Material: Nylon Ride the laid-back vibes of California's Granite Peak Mountain with our new digital surf watch. Inspired by the mountain's natural beauty, it's...
Regular price $70.00
Sale price $70.00
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Soft pastels meet ocean hues in the Pink Horizon digital watch, inspired by the dreamy blend of sky and sea at sunset. Featuring a gradient strap and translucent case, it’s built for days spent cha...
Regular price $280.00
Sale price $280.00
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The lightest, most breathable option in our Insulation Collection, the Proton SL Hoody takes the guesswork out of warming up on cold climbs and other high-output activities in cool conditions. T...
Regular price $99.00
Sale price $99.00
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The Tailgater Collection is an officially licensed product of our university partners. The collection offers shirts that feel as comfortable as your favorite tee but with the durability to handle...
Regular price $99.00
Sale price $99.00
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The officially licensed Snaps Tailgater Collection is a stylish alternative for cheering on your team! This collection is as comfortable as your favorite tee but upscale enough for any setting. Wit...
Regular price $79.95
Sale price $79.95
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ALL NEW! We made this shirt for those who want the ultimate in lightweight comfort. No matter how long the day, this shirt will keep you cool, dry and comfortable. Single pocket design. Minimal wei...
Regular price $94.95
Sale price $94.95
Regular price $94.95
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Our classic western shirts are made with the same breathable, lightweight, and quick-drying fabric you love from Poncho, so you’ll be comfortable until the cows come home. It’s got built-in sun...
Regular price $144.99
Sale price $144.99
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NEW & IMPROVED! Blistering boil times come standard on our industry-leading Flash 1.0L Fast Boil System. This means enjoying a cup of coffee or a hot meal at camp just got that much easier. Jet...
Regular price $239.00
Sale price $239.00
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Introducing Logan, a timeless navigator style with an intricately textured eye rim and laser engraved details, fitted with Revo's NASA-based polarized lenses. The ultimate in glare reduction, the B...
Regular price $299.00
Sale price $299.00
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A classic navigator shape for active days or everyday wear. Its iconic cool '80s-inspired shape is designed to be a high-performing lifestyle frame. This frame is fitted with the 1985 H2O Heritage ...
Regular price $229.00
Sale price $229.00
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Conrad is the replica of the sunglasses worn by astronaut Pete Conrad, the 3rd man on the Moon, in Revo's 1988 newspaper ad. These lightweight aviator frames feature handmade acetate temples and ad...
Regular price $299.00
Sale price $299.00
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Arthur's timeless aviator silhouette embraces the best of the ‘80s with a lifestyle frame that brings retro style to modern performance.  Frame size: 58 - 14 - 140 mm Lens height: 50 mm Lens base: ...
Regular price $299.00
Sale price $299.00
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Arthur's timeless aviator silhouette embraces the best of the ‘80s with a lifestyle frame that brings retro style to modern performance.  Frame size: 58 - 14 - 140 mm Lens height: 50 mm Lens base: ...
Regular price $32.00
Sale price $32.00
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Dusty old log cabins are perfect for thinkin’, relaxin’, and gettin’ some rest out by the fire. They’re also perfect for weird spider bites and back aches from a bad mattresses. Structured 5-Panel...
Regular price $18.00
Sale price $18.00
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Freestyle by Feetures | Inspired by retro surf culture and vibrant 90s aesthetics, these new shades bring a refreshing wave of color to every step. At Feetures, we know you’re Meant to Move—and eve...
Regular price $20.00
Sale price $20.00
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Engineered with anatomical design and Targeted Compression, providing a Custom-Like Fit and reduced risk of blisters, plus Light cushioning for added impact protection.
Regular price $69.00
Sale price $69.00
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Relax, move, and explore in the Chiller 17" Boardshorts—a versatile, eco-conscious design crafted for adventure on land or in the waves. Built with a hemp and recycled Repreve™ fabric blend, these ...
Regular price $74.00
Sale price $74.00
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If you’re looking for uninhibited freedom of movement, the classic feel of cotton, quick-dry performance, the comfort of 4-way stretch, and timeless styling, you can’t go wrong with the Palmera Tru...