New Arrivals

New Arrivals


New arrivals for every adventure.
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Regular price $72.00
Sale price $72.00
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This bralette-style bikini top provides us with an effortless fit and a unique twist—literally. Its lightweight build and fun design feel at home on the beachside or paired with jean shorts in town.
Regular price $72.00
Sale price $72.00
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Business on top and party on the bottom is a recipe for success and the Vida Notchneck Tankini is no exception, with its merrow hem detail, floating shelf bra with removable pads. Merrow hem detai...
Regular price $72.00
Sale price $72.00
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The Carve Designs Women's Hoku Swim Skirt brings together playful style and confident coverage for active days in and out of the water. Designed with a built in bikini bottom this swim skirt offers...
Regular price $68.00
Sale price $68.00
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Worship the waves and rays with this low front rise, surf-ready bottom. Her seamless construction, high-compression, and surf-safe, hidden interior waist tie are ready, willing, and able to take y...
Regular price $68.00
Sale price $68.00
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Medium-support swim top with twist-front shaping Recycled compression fabric provides secure, comfortable hold Fixed straps keep fit stable during active movement Removable pads allow adjustable c...
Regular price $46.00
Sale price $46.00
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Packable woven hat for easy sun coverage on the go Flexible construction rebounds after being packed or stowed Lightweight woven texture adds breathable comfort Simple one-size design fits natural...
Regular price $9.00
Sale price $9.00
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Slightly larger than the original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your ...
Regular price $8.00
Sale price $8.00
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It’s the bracelet that started it all for puravida. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida v...
Regular price $15.00
Sale price $15.00
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Pura Vida's new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets ever...
Regular price $16.00
Sale price $16.00
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Pura Vida Ombre Wave Gold Charm Bracelet. Founded in Costa Rica, Pura Vida Bracelet provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back. ...
Regular price $8.00
Sale price $8.00
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Introducing our Solid Cabrillo Stretch Bracelet, a must-have for any fashion-forward individual. Crafted with vinyl discs and a durable elastic cord, it promises both comfort and flair. Just slide ...
Regular price $8.00
Sale price $8.00
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Whether you're hitting the beach or shopping with pals, our Bahama Bead Stretch Bracelet will add a touch of fun and pizazz to your outfit. Get a daily dose of tropical vibes with this trendy, s...
Regular price $129.95
Sale price $129.95
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The Field Tube is the next step up—made for those who want more performance without sacrificing packability. Designed as the one-eyed companion to our Field Issue binoculars, it delivers brighter i...
Regular price $29.95
Sale price $29.95
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A modern take on a classic carry, the NocLoc Woven Tapestry Strap blends comfort, durability, and style into a strap you’ll actually want to wear all day. Finished with a woven tapestry exterior an...
Regular price $29.95
Sale price $29.95
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Built for movement, the NocLoc Approach Neck Strap is a lightweight rope strap designed for active days when your binoculars or camera need to stay secure and out of the way. Featuring an integrate...
Regular price $84.95
Sale price $84.95
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Our classic western shirts are made with the same breathable, lightweight, and quick-drying fabric you love from Poncho, so you’ll be comfortable until the cows come home. It’s got built-in sun...
Regular price $8.00
Sale price $8.00
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It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.
Regular price $150.00
Sale price $150.00
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Comfortable and versatile zip-off pants that provide provides chemical-free protection from mosquitoes thanks to our MPT™ technology. Built-in Mosquito Protection Technology (MPT) uses a chemical...
Regular price $105.00
Sale price $105.00
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This ultimate hiking shirt is built for performance-- providing chemical-free mosquito protection and UPF 40+ sun protection. The 100% recycled poly ripstop is moisture-wicking, quick to dry, and f...
Regular price $69.95
Sale price $69.95
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The Fan Favorite for Festivals, Camping, Picnics, and Van Life Dirt can hurt, but we’ve got you covered. The Festival Blanket features a soft plush top with a water-resistant base, keeping you comf...